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In today’s world, brands need to have a clear and unique position in the market in order to succeed. Disruption® defines a vision that breaks the market conventions and creates a new platform for growth. Developed by Jean-Marie Dru, the chairman of TBWA Worldwide, Disruption® is a framework used by global success stories like Apple, AirBNB, Twitter and Nissan and now it is available for a half a day introductory session for Aalto students.

Hosted by the leading brand expert of Finland, Mr Marco Mäkinen, the workshop introduces the students to Disruption® methodology and gives practical experience on how to use it to create growth.