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Linda is the author and illustrator of Hello Ruby, a children’s picture book about the whimsical world of computers, as well as the founder of Rails Girls, a global movement to teach young women programming in over 260 cities. She loves Muji, Zelda Fitzgerald, software and sparkly things.

Linda is a programmer, storyteller and illustrator from Helsinki, Finland. Her proposed children’s book, Hello Ruby, made its debut on Kickstarter and quickly smashed its $10,000 funding goal after just 3.5 hours and gathering 380 000 dollars in total funding. Hello Ruby is the most funded book on Kickstarter’s children’s book category. Her TED talk has gathered over 1 million views.

Linda is a central figure in the world of programming and has worked on edutech already before it was called that. Linda is the founder of Rails Girls, a global phenomenon teaching the basics of programming for young women all over the world. The workshops, organised by volunteers in over 260 cities, have in a few years taught more than 10 000 women the foundations of programming.

She previously worked at Codecademy, a programming education company in New York with over 5 million users all over the world, but left to work on the children’s book which she believes is one of the best platform to introduce kids to programming.

Further, she believes that code is the 21st century literacy and the need for people to speak the ABC of Programming is imminent. She believes our world is increasingly run by software and we need more diversity in the people who are building it: The best way to introduce programming to children is through compelling story telling.Having never really outgrown fairytales, she sees the web as a maze of stories and wants to hear more diverse voices in that world.

Linda has studied in business, design and engineering in Aalto University and product engineering in Stanford University. She was selected the 2013 Ruby Hero (the most notable prize within the Ruby programming community), she’s the Digital Champion of Finland, appointed by EU commissioner Neelie Kroes and she won the State Award for Children’s Culture in 2014.