Learn how to create immersive experiences that cross the digital and physical space with a team of international students across different diciplines
This summer, Aalto Ventures Program offers a unique summer course, where participants from around the world come together to create multidimensional experiences. During three weeks of magical Finnish summer, you will go from an idea to a prototype, learn by doing, and get to know and understand the globally renowned startup culture in Helsinki.
About the summer course
The course has three focus areas: understanding the culture and people, learning the methods and tools of creating an experience and building a viable business model around the experience.
In order to create an experience, you must understand the environment. Course participants will get a deep dive into the Aalto University Startup Ecosystem, as they visit venues such as Startup Sauna and Aalto Design Factory and meet with passionate students as well as employees and founders of some of the most innovative companies in the country. Additionally, the participants will visit some iconic locations and events in Finland, such as museums and the state-of-the-art Oodi library, and experience the best Helsinki has to offer during the short but intense Nordic summer.
Creating an experience takes more than lectures. During the course, participants will form groups and get their hands dirty, delving deep into teamwork, design thinking, UX design, business modeling and user research in order to get from an idea into a prototype of an experience. Guided by Jenni Kääriäinen, who has previously worked with Slush and Flow Festival, students will use an iterative process where they interview real potential customers and work their way from the original idea to an experience that includes a physical, digital and a social dimension.
No experience is good enough if you can’t sell it. After designing an experience worth experiencing, it needs to be shared with others. With the help of training provided by the course staff, groups will prepare pitches with the mindset of blowing the socks off of potential investors. The course then culminates in a showcase, where the groups will present the prototypes of the experiences they have created to the international audience.
Do not miss Early Bird -discount
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What We Offer
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“This is also my first time to work with a real case. It could be hard to imagine you were asked to do a case of such a big company if you were in China. We need to do a lot of researches and interviews to handle this real case in the real market. The results we got from the real market are usually beyond our imaginations and knowledges, and this is exactly the meaning of practice.”Dai Huiyang Tsinghua University
The Innovation University
Aalto University is multidisciplinary innovation university, born from a merger of technical, design and art and business universities in Helsinki. The purpose for Aalto’s existence is to create innovation by bringing business and art together with science and technology.
Innovation and ideas are not valuable by themselves. The execution of an idea is the value created. No matter who you are, where you work and what is your discipline, entrepreneurial skills are needed to pursue idea.
Entrepreneurial skills cannot be learned just in a class room. In Aalto Ventures Program, students learn by executing things in practice. Making cold calls, interviewing consumers at the streets, conducting user studies, meeting potential B2B customers, pitching ideas to real investors. For hands on learning, Aalto has optimal environment in Helsinki’s startup ecosystem.
Helsinki has the most locally connected startup ecosystem in the World. Meaning new entrepreneurs know on the day 0 more investors and other CEOs than anywhere else in the World. Local connectedness is the cornerstone of our ecosystem where the barrier for help from anyone in any organization and in any position is low and generally people are ready to provide their help.