Want to understand global markets and harness the international market potential? Interested in learning how to create a real go-to-market plan? Then this course is for you!
During Global Business in the Digital Age course, you’ll learn how to launch products or services on international markets. The course is very practical and in teams, you will develop an executable go-to-market plan for real companies with international goals. In addition, during the weekly lectures, you will build a theory base for internationalization and hear case examples from expert guest lecturers like Veijo Komulainen, the Counselor of Commercial and Trade Affairs at Consulate General of Finland, New York.
After completing the course, you will be able to:
- Create a market and business environment analysis
- Analyze product and service offerings in relation to target markets
- Develop a real market entry plan
- Contribute to the internationalization success of real business organizations
Name: Global Business in the Digital Age
Course code: CS-E5140
Credits: 4 ECTS
Schedule: 18.04.-23.05.19 (exact schedule on MyCourses)
Location: TUAS-building, Maarintie 8
Register now: HERE
Read more about the course: HERE
For more information, contact the teachers:
+358 40 0444609
See you on the course!
AVP offers Aalto students a variety of courses that provide diverse steps into entrepreneurship. Our courses cover important aspects of entrepreneurship; leadership, design thinking, finance, innovation, start-ups, prototyping, storytelling and much more. Courses are open to all Aalto students. The complete listing of all AVP courses can be found here.