Startup Experience: Brand and performance marketing

Focusing on marketing and branding early on are crucial for a startup’s success. Not only does it draw in loyal customers and help differentiate from the competition, but having a clear brand also helps the team itself focus better on the big picture.

What all should aspiring entrepreneurs and early-stage teams know about branding and marketing? Join this Startup Experience open session to hear from AVP Co-director, Prof. Lauri Järvilehto!

As an entrepreneur himself, Lauri has loads of hands-on experience from building a startup and its brand. He has founded the Finnish Academy of Philosophy and the learning game studio Lightneer. He has also written several bestselling books and is an active public speaker worldwide.

𝘚𝘵𝘢𝘳𝘵𝘶𝘱 𝘌𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘪𝘴 𝘢𝘯 𝘈𝘝𝘗 𝘤𝘰𝘶𝘳𝘴𝘦 𝘤𝘰𝘷𝘦𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘦𝘴𝘴𝘦𝘯𝘵𝘪𝘢𝘭𝘴 𝘰𝘧 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴𝘩𝘪𝘱 𝘢𝘯𝘥 𝘧𝘰𝘶𝘯𝘥𝘪𝘯𝘨 𝘢 𝘴𝘵𝘢𝘳𝘵𝘶𝘱: 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘪𝘯𝘪𝘵𝘪𝘢𝘭 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘥𝘦𝘧𝘪𝘯𝘪𝘵𝘪𝘰𝘯 𝘵𝘰 𝘢 𝘧𝘪𝘯𝘢𝘭 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳 𝘱𝘪𝘵𝘤𝘩.