”People choose their brands the same way they choose their friends; in addition to the skills and physical characteristics, they simply like them as people. Brands could be said to have a personality, as any person does (Azoulay & Kapferer: 2003).”
But how to personify a brand? What are the basic mistakes companies do when personifying a brand? What things you should focus on when personifying a brand?
Join us to AVP Wednesday Workshop with Renato Kern to get answers to these and many other questions!
WHAT: AVP Wednesday Workshop – How to personify a brand?
WHEN: 18.10, 1pm – 3pm
WHERE: AVP Space, TUAS-building 2nd floor, Maarintie 8
WHOM: Everyone interested in entrepreneurship and business