Minimum Viable Product? Urghh, what is that?

Join us for the next session of our From Lab to Market event series, designed to help researchers bridge the gap between scientific innovation and commercial success. This time, we are excited to welcome Robin Gustafsson, a seasoned expert in entrepreneurship and innovation strategy, who will be sharing his insights on Building a Minimum Viable Product (MVP).

Robin Gustafsson, a professor at Aalto University with extensive experience in guiding startups and researchers from concept to market, will discuss the critical steps involved in developing an MVP—turning your research ideas into tangible, testable products that can attract investors and early users.

Whether you’re a researcher with an innovative idea or a startup founder looking to validate your product, this session will offer practical advice and strategies for taking your idea from the lab to the marketplace.

From Lab to Market is an event series that brings together top entrepreneurs, industry experts, and successful academic innovators to show you how your research can move beyond the lab and change lives. We’re not here to promise instant global success or a smooth journey but to highlight the incredible support available within the Finnish Startup Ecosystem and right here at Aalto University.

Meet our speakers:

Robin Gustafsson

Founder of epicMeets

Robin Gustafsson is an Advisory Board Member at the National Archives of Finland, an Associate Professor of Strategic Management at Aalto University and the founder of epicMeets. epicMeets is a comprehensive toolset that includes an advanced app and physical visualization tools. It helps individuals and teams hold impactful and productive meetings and workshops based on the latest cognitive psychology and neuroscience research, ensuring successful outcomes and maximum value.